🖥 Yeah, There’s Been a Big Tech Internet Coup

& That’s Why Your Traffic & Reach SUCK

Sol Luckman

“I believe that this problem is the single most important problem that faces creative people today: the weakening of creator communities, our distribution channels to our fans. This is the hardest, most challenging and most painful issue threatening the present and the future of creativity on the internet … I think it’s really important to remember that and to understand that if you’re not connecting as much as you want to with your audience right now, that does not necessarily mean there’s something wrong with you.” —Jack Conte

A funny thing happened on my way through the COVID era. Even as people left and right were suffering unspeakable financial hardship, interest in my energy healing technique went through the roof.

Granted, folks everywhere were suddenly a lot more focused—for good reason—on health and wellness. And they had considerably more time on their hands to thoughtfully read and consider my books and other materials on the subject.

But the uptick in my bottom line was such a dramatic hockey stick I was simply shocked.

And then another funny thing happened on my way out of the COVID era: my work flatlined. Seemingly overnight traffic across all my platforms began falling.

For over two years, I tried everything I could think of to reach numbers again with my empowering, DIY message that we’re capable of healing ourselves.

Despite being more than a little reticent, I exited my hermit’s cave and became more active across social media. I blogged more. I created more videos. I appeared on more podcasts. I did more interviews.

This was high-level content I was sharing, if I do say so myself. Nevertheless, my uncanny sense of living in a solipsistic echo chamber, unable to reach (much less communicate with) other human beings only ballooned.

My books sales dwindled. My mailing list shrank. Publication of new books and content—a tried and true strategy for increasing visibility—had only a passing effect. My dream of growing my Substack to a respectable paid membership base slowly turned into a … pipe dream.

Bottom line: people just didn’t seem to care about my work as much as they used to. Or so I thought. I took it personally, I really did, and engaged in all manner of wallowing in self-pity and fear and loathing.

But unlike some fair-weather creators, I was also stubborn. I was determined to figure out what mysterious force or forces had set fire to my traffic stream and if there was anything I could do to remedy the situation.

Here’s what I eventually, painstakingly learned. It took me over a year of research to put all the pieces together. But if you stick with me just a couple more minutes, you may just find some missing pieces to your own success puzzle.